Our Purpose
The Tourism Department is committed to positioning Bay City and Matagorda County as a premier tourist destination, recognized both regionally and nationally. Our primary goal is to develop and implement innovative marketing strategies and organize high-quality events that attract visitors from far and wide. By doing so, we aim to stimulate economic development, promote local businesses, and contribute to the overall growth of the community. Through our efforts, we work to enhance the visibility of our unique attractions and foster a vibrant and sustainable tourism industry that benefits residents and visitors alike.

 

Mission Statement
Visit Bay City is dedicated to promoting the natural beauty and rich culture of our area, from the stunning beaches and world-renowned birdwatching to the thriving arts community and historic downtown. We focus on developing tourism through awareness campaigns that highlight the best of what Bay City and Matagorda County have to offer. Our mission is to ensure that visitors experience the charm, hospitality, and unique offerings of our region, while also supporting local businesses and preserving the heritage and natural resources that make our community special.